How the CRC Business Model works for you!

• All reward redemption is handled third party
  Alliances with the retailers mean they ship and handle the merchandise. Since this is a core competency for retailers, CRC has experienced superior customer satisfaction in relation to reward redemption.


• Agency infrastructure
  Built like an ad agency, CRC account teams (account management, tech, CSR) are assigned to specific client business. Being able to offer customized applications means that CRC must have the appropriate resources available to respond quickly to each client need and specification. Using an agency approach, CRC can scale up quickly as new business warrants the growth, and can add more resources to an account team as it is needed. (* Since CRC does not handle the manual fulfillment of rewards, all overhead is directly working on client business).


• Maintaining program margin
  CRC is focused on generating profits (every year since ’03) through efficiency rather than at the expense of client budgets. Due to our highly automated and virtual infrastructure, CRC can operate on a much lower margin than competitors while maintaining acceptable profit margin integrity. And since our competitors are not built like an agency, they often incur huge expenses related to the purchase of inventory, warehousing and S&H of their merchandise. Therefore, their pricing generally follows the old-school practice of marking up merchandise 30~60% over retail in order to fund the required infrastructure.


• No institutional funding
  Venture Capital and Private Equity investors have been interested in CRC for many years. Our profitability and the fact that we are owner operated (Top 3 individuals at CRC own over 70% of the stock) makes CRC an attractive investment target for funding. As flattering as that may be, CRC rejects the idea of this type of investment. VC and PE firms want to IPO or sell their investment companies within 3 to 5 years (in most circumstances). To do so, they generally invest heavily in sales and marketing, hoping to boost top line revenue so that the ultimate IPO or M&A price increases. Lost in that fold is the client connection as the new owners are generally more fascinated with how Wall St would perceive a business rather than focusing on the business itself. Looking at CRC’s agency infrastructure, and customized software applications, VC and PE firms would undoubtedly try to massage our offering into a one-size-fits-all platform and have all resources dedicated to their 3 – 5 year exit strategy. We like our way better. In fact we love what we do. We're long term thinkers, and we feel this is a philosophy you will find in all great companies.