Our Company History

In the summer of 1999, our consumer business, GiveAnything.com, started taking shape as a unique new solution for the ever present gift-giving quandary: what do I get them? Our patented universal online gift certificate, which can be redeemed directly at over 300 great online stores, was being well received by our customers and even the press.

We began to get calls from companies looking to buy large volumes of gift certificates to use as employee rewards, sales incentives and even customer acquisition tools. The light bulb went off and we decided to learn more about the incentive industry. So we attended trade shows, joined the Incentive Marketing Association & the National Association for Employee Recognition and talked to industry veterans about how best we could bring our unique product into this marketplace.

Realizing that our 16-digit gift certificate number could be redeemed for almost anything, we added retail gift cards and other products and services to our host of redemption options for corporate programs. To this, we added front end applications and back end reporting suites that clients and prospects told us they needed, and we developed the offering we have today.